This case study highlights the power of a strategic partnership and a well-timed push for e-commerce visibility. Emily Journey and Associates is proud to highlight the success of their client, Shadowbox Guru, and the strategic expertise of our web marketing professional, Eve Peratopoulos. Through the integration of Google Shopping, niche SEO content development, and monitored strategy adjustments, Shadowbox Guru experienced measurable and sustainable growth.
By focusing on the owner’s core values—quality, honor, and service—we were able to increase his customer base without compromising craftsmanship.
Eve has been a critically important partner in the construction, development, and maintenance of shadowboxguru.com since March of 2020. Her efforts have always put our best interests first, and she has always been an honest broker for Emily Journey and Associates as we continue to thrive. Thanks, Eve!!
— Greg Seitz, Owner of Shadowbox Guru
Meet Our Client
Master woodworker Greg Seitz has been crafting fine wood pieces since 1985. He specializes in custom shadow boxes and flag display cases, meticulously handcrafted for veterans, first responders, collectors, and more. Every box is made with precision and care at his shop in Dayton, Ohio’s Art and Artisan District. With a commitment to quality and craftsmanship, Greg takes pride in creating lasting displays that honor life’s most meaningful achievements.
Meet the Marketing Strategist
I’m Eve Peratopoulos, a marketing strategist who helps small businesses compete with the big players. Whether it’s website copy, blog content, or e-commerce expansion, I focus on omnichannel strategies that bring my clients’ products and services to a broader audience. My specialty is turning scattered ideas into measurable results that move the needle.
Let’s talk about how to grow your business—human to human.
Project Highlights
Net sales increased by 30.7%.
A targeted growth initiative led to a substantial increase in revenue within six months. Orders also increased by 13.9% during this time.
A +250% surge in 12×24 Shadowbox with 3×5 Center Flag Frame sales.
Flagship products experienced significant growth following their appearance on Google Shopping.
Customer service team expansion.
Greg hired an additional phone agent to accommodate the rise in customized order inquiries—reflecting a strong customer preference for personalized service.
Brand visibility growth nationwide.
Awareness of Shadowbox Guru expanded among military and police communities across the U.S., thanks to targeted messaging and content.
Strengthened SEO authority through blog content.
Keyword-optimized blog posts were published to position Greg as a subject-matter expert in military shadow boxes—boosting organic traffic and trust.
Project Goals
Greg was at a turning point in his business. To grow, he needed to increase revenue and scale operations, particularly by expanding his team. He wanted to:
- Increase sales without compromising quality
- Attract more value-aligned customers, especially veterans and first responders
- Position Shadowbox Guru as a staple brand in the veteran and patriotic memorabilia market
While his sales were respectable for a one-man operation, Greg knew growth would demand more efficiency and visibility. After thoughtful conversations about these challenges, we moved forward with a focused and strategic growth plan.
Net Sales before working with EJ&A (July – December 2024)
Strategic Business Plan for Revenue Growth
I worked closely with Greg to implement a strategy designed to increase visibility, drive qualified traffic, and boost sales without overwhelming his production capacity. The two primary areas of focus were:
1. Google Shopping (Google Merchant Center Integration)
I ensured that all product listings were optimized to meet the evolving requirements of Google Shopping. Once submitted through the Merchant Center, his products gained broader exposure to high-intent shoppers searching for terms like “veteran shadow box” and “flag display case.”
The results were swift and substantial, particularly for his 12×24 Shadowbox 3×5 Center Flag Frame, which experienced a 250% increase in sales within one month of being listed.
2. SEO Blog Content for Authority Building
Understanding the importance of demonstrating expertise in the age of AI-generated content, I authored two SEO-optimized blog posts tailored to Greg’s niche:
- A deep dive into the craftsmanship behind building custom military shadow boxes
- A guide for customers on how to choose and design a meaningful display case
These posts improved Shadowbox Guru’s visibility in organic search and positioned Greg as a trusted expert in the veteran and military community.
These strategies laid the foundation for the measurable growth seen in early 2025—and were tailored to preserve the values and craftsmanship that define Greg’s brand.
Quantitative Results
After implementing the strategic business plan, we saw significant growth in Net Sales and Orders from January to June 2025 compared to the previous period.
Increase in performance of all metrics after working with EJ&A
Net Sales up 31.7% after working with EJ&A
Orders increased by 13.9% after working with EJ&A
Quantitative Highlights:
From January–June 2025, net sales rose 30.7% to $86,738.12, with orders up 13.8% to 222. The period also saw a new high daily sales spike of about $7.2k—well above the previous year’s $4.8k peak.
| Metric | Jan–Jun 2024 | Jan–Jun 2025 | Change |
| Net Sales | $66,372.04 | $86,738.12 | +30.7% |
| Total Orders | 195 | 222 | +13.8% |
| Highest Daily Sales Spike | ~$4.8k | ~$7.2k | +Significant |
Examples of Greg Seitz’s Work
Strategies Designed Around Your Goals
Your business deserves more than guesswork. You need a trusted guide who will help you make smart, strategic decisions that lead to real, measurable growth.
Let’s work together to clarify your goals, streamline your systems, and get the results your business deserves.
Visit my Author Profile to reach out to me directly and take your next step toward sustainable success.
