Ugh! We can’t get anything done!
The website is slow!
IT says no to everything!
Our website is out of date.
If we wait for IT to make a decision then nothing will get done!
How is it that the marketing department can frequently break the website, yet never find an end to their complaining? It’s frustrating, I know.
It seems like no matter what you do, it’s not enough.
Marketers complain about website functionality, lack of conversions and downtime. Somehow that’s your fault, despite all the hours you spend undoing their mistakes.
The truth is, they just don’t know any better.
You want to keep things stable and secure. Meanwhile, marketing just hired a “Growth Hacker” who spend his entire day TRYING to break everything. For whatever reason, “experimenting” and “creativity” is more important than security and stability.
All the feuds between IT and marketers could be summed up in one word: miscommunication.
They probably don’t KNOW the most efficient way to keep things secure, optimize for speed and keep things running smoothly.
And that’s why you need…
A WordPress Trainer.
In the rest of this article, you’ll learn EXACTLY how to utilize a little training in WordPress as the secret weapon of your IT department. After a few sessions with the right person, you will be well equipped to deal with the people in Marketing.
Set Role Guidelines
Many problems could be solved with the right role guidelines. You understand the implications of giving a guest blogger an Administrator role, but the overzealous business owner or marketing intern may not.
Convincing your company to hire a WordPress trainer would solve these issues because the trainer would help create the proper workflow.
- Create a list of every necessary user. The boss’ cousin who helped with social media that one time may not be necessary.
- Evaluate the MOST they need to do. Nothing more, nothing less. If they don’t need to edit code, they don’t need permissions that high.
This process, combined with a lesson on the roles themselves, will get your company on the same page. No more role-based nightmares.
Teach About Basic Security
As the IT Department, your priority is security. You need everything to stay safe and secure, including the WordPress website. You and your team need to be up-to-date on the latest security measures for the platform.
Matt Cromwell, Head of Support and Community Outreach at WordImpress.com, says this about WordPress security…
“Security isn’t easy, and it’s getting more challenging and necessary by the day. Paying for security is always a worthy investment. With that in mind, I find the following to be indispensable practices with regard to WordPress security.
Learn what hardening is and why it works. In many ways it just comes down to learning about file permissions. 777 is never good. Some things need and deserve 444. The article on hardening also touches on a lot of solid common-sense items, like using your computer securely. Users and their simple passwords are the biggest problem in security, by far.
You should also learn the difference between server-side security, app-level security, and domain- or DNS-level security. Basically, where does the line between your host’s responsibility, your security plugin’s responsibility, and your domain’s responsibility start and end? They are different things and often you can’t just point and click your way into making them all work nicely together.”
The right WordPress trainer can teach your IT Department about each of these things — and more. As an added bonus, they can teach the marketing department how to stop making things less secure. 😉
Show Practical Website Optimization
There are tons of ways to speed up your WordPress site with the right optimization. And the right WordPress trainer can point out areas of improvement.
Pantheon outlined the following as the top optimization tips:
- Modernize PHP
- Reduce load with persistent object cache
- Improve speed and volume with reverse proxy page cache
- Tackle the ultimate bottleneck with SSD Databases & the InnoDB Engine
- Streamline search with dedicated search index
Don’t know how to implement those things? Need help convincing the marketing and development team that these adjustments are important?
Stop You Team from Working Against You
IT wants to keep things secure and speedy, but clients and marketers are constantly doing things to create insecurity and lag. The right trainer can stop this behavior.
They’ll teach your company about some of the biggest problem areas for WordPress speed.
From keeping too many files in the database…
The first is to remove any unused WordPress plugins and themes you currently have in your dashboard. These are just taking up space and slowing things down.
— Zac Johnson
Or images that are too large…
Images that are too large definitely cause slow load times (We typically stick to around 600 to 700 pixels width).
— Dave Schneider, Ninja Outreach
Or using too many plugins…
— Andy Crestodina, Orbit Media
Or not investing in a good server…
Too many websites are limited by shared hosting plans. Yes, $5/mo or $100/year might sound great, but the reality is that most consumers have almost no idea what they’re buying when they purchase cheap hosting. Almost nothing is safe, and you’re going to have artificial limits placed on your website loading speeds (sometimes right away, and other times after a small threshold is reached). Therefore, be sure to purchase space on a dedicated server or VPS hosting (virtual private server).
— Andrew Lowen, Next Level Web
The right WordPress trainer can address these issues and dozens more just like it. They’re the secret weapon you need to instill real change in the company.
Your next step
It’s important to hire high-quality talent for your team. But this means more than just hiring good people in your department. You need specialized consultant to make sure your highly talented department knows how to work efficiently with others.
That’s why you need a WordPress trainer. Contact me today for more information about booking a class for your company.