by One day at the travel startup where I work we had an interesting discussion about powering platforms. It turned out we were all convinced that WordPress was used mostly by people whose blogs were aimed to express their creators’ opinion for a tiny audience only. Having a closer look at the industry’s top blogs and websites, we soon realized what a huge mistake we made!
You might be surprised like us when you find out that some of the biggest websites on the Internet are powered by WordPress. Here are top ten major business giants who decided to go with WP when establishing their online presence. Number 8 is especially impressive!
1. BBC America
This American TV giant decided to create a functional website which serves as home for its various shows. They chose to power it with nothing else but WordPress. The website itself is pretty complicated – each site has its own child theme, which is always powered by the main framework. Impressive, isn’t it?
2. Sony Music
Everyone knows the stars Sony represented at various stages of music history. From Michael Jackson and Justin Timberlake to Britney Spears and Celine Dion – Sony Music set up their online presence, choosing to power their incredibly captivating website with modest WordPress. Way to go WP!
3. TechCrunch
This is a website everyone in the tech industry should know – to put it simply, it’s the best technology news platform around. You can only imagine the amount of news pieces and articles added every day – and yet it keeps its structure thanks to WordPress.
4. Reuters
Reuters is a major global news agency and its blogs deliver some of the most significant news to decision makers all over the world – all this thanks to WordPress. If they chose to go with WP, it really means something.
5. StyleWatch
Created by PEOPLE’s magazine editors, StyleWatch is a website that offers all the wealth of celebrity fashion and beauty looks in one place. Even though the website is pretty complex and image heavy, WordPress makes it seem easy breezy and functional. If that’s not impressive, we don’t know what is.
6. PoliticalTicker
It’s safe to say that CNN is a big fan of WordPress – not only does it power many blogs of some of their famous on-air personalities, like Anderson Cooper or Dr. Sanjay Gupta, but also the special platform dedicated to bringing the latest campaign coverage and political news straight from CNN’s Best Political Team. If this news giant trusts WP, so should you.
7. MTV Newsroom
This is a blog brought by MTV, easily the most popular TV music network worldwide. The blog is there to give users a glimpse into the life of the newsroom – behind the scene footage and exclusive material sneak peeks are regular features. This is all again the power of WordPress – not bad, huh?
8. The New Yorker
This legendary magazine has just recently embraced the power of WordPress and revamped its website. By employing WP, they were looking forward to create a more readable and cleaner site. They also made sure that the website is easy to navigate for mobile users, who are actually the fastest-growing segment of the magazine’s readership.
9. Ebay Inc.
This is a blog that grants a glimpse into the everyday life at one of the global e-commerce giants. In order to engage more with their consumers, Ebay chose WordPress and it’s been enjoying it until today. This is surely a big win for WordPress.
10. GigaOM
Om Malik launched GigaOM to unravel all the ins and outs of the Silicon Valley and he chose to build a network of blogs – all powered by nothing else than WordPress. Despite the complicated structure, WP has proven to be just perfect to do this kind of job.
The examples above make it clear that WordPress is on its way to become a major player on the website developing scene. Every day we see more and more brands deciding to provide some valuable content and what’s a better way to do great content marketing than with a blog? If you decide to go for it, WordPress will be there to help you make the most of your online presence.