For a period of 90 days after training, class participants get continued support and advice by phone, email, and screen sharing at no additional charge. I want your training experience to be a success!
GENERAL SCOPE OF TRAINING
This course is comprehensive and requires only two 4-hour sessions.
WordPress Theme Selection
Not all themes are made equal. Learn how to make good choices in regard to WordPress themes in order to save yourself time and headaches down the road.
It’s important to communicate effectively with web developers, IT departments, and colleagues when discussing your website. Get an overview of the basic WordPress structure common to every WordPress website. This foundation is also important for communicating effectively throughout the training process.
General Website Navigation
How to structure your website in a user friendly way—resulting in better engagement.
An important but often overlooked foundation to every WordPress website. WordPress settings are global and effect your website as a whole—often in dramatic ways.
Adding Pages and Posts
Learn how pages and posts are similar and different. When to create a post instead of a page. Time will be spent practicing creating posts and pages.
Add images, graphics, galleries, and video to posts and pages. How to make a clickable button. Adding special touches with simple image editing.
Integrating a Blog
Create a category based blog structure and control exactly what blog content is visible to specific types of website visitors. Learn why a blog is so important to modern websites and why more businesses are integrating blogs to build a following, increase credibility, and attract online visitors.
Blog Strategy and Web Writing
Get the truth about how to use keywords, titles, and web writing to optimize your websites for search engines (SEO).
Clarify your SEO keyword phrases based upon targeted geographic locations, products, and services.
We will learn about this simple method of inserting content into your websites. We will review the existing shortcode usage on your company website and practice creating and modifying content with shortcode.
It is important to make good decisions about plugins. Learn how to make good decisions about plugins. Participants will practice searching for plugins and installing plugins. Review the most powerful and popular plugins. We will also review any plugins currently installed on your company website.
Managing Your Main Menu/Main Navigation
This important part of every website can easily get out of hand and be confusing. We will look closely at your existing website menus and learn how to modify them to your liking.
WordPress Widget Areas
How to make widgets appear and disappear. How to manage and customize their content.
We will review a theme of your choice and discuss special characteristics of this specific theme. This may be the theme your company is currently using.
eCommerce and Event Registration
How to incorporate event calendars/course schedules as well has automate online registration, payment, ticketing, and receipts.
If You’re Interested . . .
- How to use Wufoo.com to generate very useful forms
- Installing and interpreting Google Analytics
- The WordPress SEO plugin by YOAST
- Getting to know your cPanel
- Installing WordPress
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