Wix and WordPress: Why your business should use WordPress

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Although Wix and WordPress both have advantages and disadvantages, the choice is clear for most business owners. On the surface, Wix may seem like the easier option. Just because it is the easier option does not mean it is the best option. When it comes to the long-term sustainability of your digital footprint, WordPress offers a superior product.

Now, I may be a bit biased – I’m not a Wix trainer, after all.

The truth is, however, that if you’re looking for greater control, customization and expansion options, WordPress wins. Hands down. No questions asked.

In today’s post, I’ll dive a bit deeper into the benefits of choosing WordPress as your website platform. And, as always, contact us for additional information regarding WordPress and our suite of WordPress services.

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WordPress has more themes than Wix for your business

The WordPress theme directory boasts more than 11,000 theme options. Many are free, while others can cost up to $200 or more. And that doesn’t even account for the custom themes that developers can build based on your own design specifications. WordPress themes range from small personal sites to full-fledged eCommerce sites. Most themes come with built-in customization options of their own. You can also use one of the many styling plugins to further style or customize your WordPress themes. Users can download free themes from WordPess.org directory. For paid themes, there are several WordPress theme shops like Themify, CSSIgniter, StudioPress, and more.

Meanwhile, Wix comes with more than 500+ pre-made templates to choose from. All Wix designs are fully responsive and written in HTML5. Using the built-in tools, you can further customize your site design, change the layout, and rearrange items as you see fit.

Perhaps one of the most glaring differences with Wix themes is that once you’ve decided on one, you can’t change it. Yikes! That’s a huge commitment, especially when modern website design trends are always shifting and adapting. WordPress users can also easily switch themes or customize them as much as they want without any restrictions.

WordPress provides more customization options for your business than Wix

Once you’ve chosen a theme on WordPress, you have the option to customize it to your heart’s desire. With direct access to the HTML and CSS, making the website match your brand identity just requires a bit of coding knowledge.

In addition to design customizations, you always have the ability to add a myriad of plugins. These things can do something as simple as turning off the comments on pages to hosting an entire eCommerce solution.

Talk about options!

At the other end of the spectrum, there’s Wix. To their credit, they do have around 200 app options to add some functionality. However, there’s no ability to get under the hood and customize the HTML or CSS. This greatly inhibits your ability to customize and brand.
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Your business owns its WordPress assets; it does not in Wix

When you run a site on WordPress, you own it. The domain, hosting, updates, security, plugins and updates… It’s all within your control.

Running a site through Wix means that you don’t have any ownership and very little control. The URL and hosting are by Wix, and the lack of customization leaves very little responsibility on your end. And while this may seem appealing, it will hinder you in the long run.
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Growing your business is easier in WordPress than in Wix

So much in life comes down to control – especially with Wix and WordPress. Possession is nine tenths of the law, they say.

If you start digital marketing and attracting visitors to your website, it’s a pretty safe bet that your business will grow. As you experience growth, you may want to expand into eCommerce, digital products or online courses.

And with WordPress, you can make that happen. Top brands use it every day.

The possibilities are truly endless. Whether you want to start offering delivery for your restaurant, eBooks for your readers or shipping to nationwide (or worldwide) customers, you can set it up on WordPress.

Don’t limit yourself by building a website that limits you. The online world opens your business up to the entire world. Take advantage of that by building on the right platform.

Deciding between Wix and WordPress? The winner is clear

It’s true that WordPress may require a bit more technical knowledge. You’ll even find that running a Wix website is cheaper (once you add in the cost of hosting, development and training). However, we’re not talking about comparing vendors for promotional flyers that will most likely end up in the trash.  The cons of a Wix website include the following:

• Templates not interchangeable.
• Free plan forces Wix branding.  The branding is not obnoxious, but it is obvious.
• Tracking and analytics require a paid plan.  It is annoying to have to upgrade your plan to use Google analytics.
• Your site isn’t transferrable, (probably the single biggest drawback of using Wix)
• Premium Plans are single-site only. You cannot transfer premium features between Wix sites).

Those drawbacks alone should be enough to convince you that WordPress is the best platform for you and your business.  Your website serves as the digital storefront to your business – to your livelihood.  You deserve a high return on your investment.

Winning in the long-term requires a willingness to invest a bit of time, energy, and money into the short-term. Making the initial investment in WordPress is worthwhile if you are in it for the long haul. WordPress is far superior to Wix as a web publishing platform for any kind of website. While Wix offers an easy to use website builder, you can accomplish a lot more with WordPress over the long run.