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Although Wix and WordPress both have advantages and disadvantages, it’s a clear choice for most business owners. On the surface, Wix may seem like the easier option. But when it comes to the long-term sustainability of your digital footprint, WordPress offers a superior product.
Now, I may be a bit biased – I’m not a Wix trainer, after all.
However, the truth is: if you’re looking for greater control, customization and expansion options, WordPress wins. Hands down. No questions asked.
In today’s post, I’ll dive a bit deeper into the benefits of choosing WordPress as your website platform. And, as always, if you have any additional questions, feel free to reach out in the comments below.
1. WordPress Has More Themes
The WordPress theme directory boasts of more than 3000 options. Many are free, while others can cost up to $200. And that doesn’t even account for the custom themes that developers can build based on your own design specifications.
Meanwhile, Wix has a bit over 500 themes.
Perhaps one of the most glaring differences with Wix themes is that once you’ve decided on one, you can’t change it. Yikes! That’s a huge commitment, especially when modern website design trends are always shifting and adapting.
2. More Options for Customization
Once you’ve chosen a theme on WordPress, you have the option to customize it to your heart’s desire. With direct access to the HTML and CSS, making the website match your brand identity just requires a bit of coding knowledge.
In addition to design customizations, you always have the ability to add a myriad of plugins. These things can do something as simple as turning off the comments on pages to hosting an entire eCommerce solution.
Talk about options!
At the other end of the spectrum, there’s Wix. To their credit, they do have around 200 app options to add some functionality. However, there’s no ability to get under the hood and customize the HTML or CSS. This greatly inhibits your ability to customize and brand.
3. Everything is Owned by You
When you run a site on WordPress, you own it. The domain, hosting, updates, security, plugins and updates… It’s all within your control.
Running a site through Wix means that you don’t have any ownership and very little control. The URL and hosting are by Wix, and the lack of customization leaves very little responsibility on your end. And while this may seem appealing, it will hinder you in the long run.
4. Easier to Expand and Grow
So much in life comes down to control – especially with Wix and WordPress. Possession is nine tenths of the law, they say.
If you start digital marketing and attracting visitors to your website, it’s a pretty safe bet that your business will grow. As you experience growth, you may want to expand into eCommerce, digital products or online courses.
And with WordPress, you can make that happen. Top brands use it every day.
The possibilities are truly endless. Whether you want to start offering delivery for your restaurant, eBooks for your readers or shipping to nationwide (or worldwide) customers, you can set it up on WordPress.
Don’t limit yourself by building a website that limits you. The online world opens your business up to the entire world. Take advantage of that by building on the right platform.
Between Wix and WordPress? The Winner is Clear
It’s true that WordPress may require a bit more technical knowledge. You’ll even find that running a Wix website is cheaper (once you add in the cost of hosting, development and training). However, we’re not talking about comparing vendors for promotional flyers that will most likely end up in the trash.
Your website serves as the digital storefront to your business – to your livelihood.
Winning in the long-term requires a willingness to invest a bit of time, energy and money into the short-term. Companies that understand this can adapt and adjust to this new era of business.