As a serious business owner, it is important to be in control of your assets. When a website is built and hosted at WordPress.com, then you, the business owner, do not get the final say in the destiny of your website. Automattic, Inc.–the for profit company that owns the WordPress trademark–may terminate your access to all or any part of the WordPress.com website at any time, with or without cause, with or without notice, effective immediately.
Even when you have no plans to sell your product or service online, your business website is an asset. Think of it as something that affects the value of your business similar to a trademark, logo, or inventory. If you ever sell your business, then you want to be able to include your website in the calculation of your company value.
If your website is hosted at WordPress.com then you will not fully own it. Check out the Terms and Conditions for using the Automattic, Inc. to host and build your website. Here’s a look at one you’ll not want to miss in regard to termination. According to the Terms and Conditions agreement at WordPress.com,
15. Termination. Automattic may terminate your access to all or any part of the Website at any time, with or without cause, with or without notice, effective immediately.
Alternative to WordPress.com
The professional choice for your business website is self-hosted WordPress. Self-hosted simply means your company pays for it’s own hosting as opposed to getting “free” hosting for your website. The WordPress software itself is free. A quick Google search for WordPress hosting will present you with many options for this service. Some companies will even help you install the WordPress software at no additional charge.
There are many notable business users of self-hosted WordPress including fortune 500 companies.
Who knows how your business will grow? Be prepared for unknown possibilities by retaining full control of your website from the start. Are you holding the keys?