Director of Instruction
President
Hi, I’m Emily Journey. I am a WordPress Trainer and SEO consultant for marketing teams, IT departments, business owners, and administrative staff. When you have practical knowledge and understand Search Engine Optimization, you can:
- Increase profit margins
- Make more sales
- Decrease your Google Ad spend
Personally, I don’t know any professional that would pass up those benefits. (Myself included!)
Getting here
When I started learning WordPress, I did it the way many of you have tried: without help.
Finally, after almost two years of persistent effort and building a few websites on trade, I had a solid handle on the platform.
I didn’t stop there.
I hired a virtual coach in Denver to teach me Search Engine Optimization (SEO).
During our Zoom training sessions, I was impressed with how easily he communicated his knowledge and authority on the topic – he provided answers for questions I didn’t even know to ask! That was my first experience with virtual learning and it was worth every penny.
Despite my initial hesitations about virtual training, I am thankful that I took the plunge. I know it can seem “not quite as good” as face-to-face learning. I wondered:
- Could I really learn this way?
- Would I get as much value from the training?
Thankfully, I didn’t let my doubts get the best of me. That virtual training experience not only changed the way I did business – it changed my life.
I invested in WordPress and SEO training for the same reason you’re here today: independence. For me, I wanted the independence to transition from selling for other people to selling my own material.
For you, independence may mean something different. Maybe you want to:
- Save money by not having to hire someone to do this for you.
- Break free from a reliance on an unresponsive marketing agency.
- Equip your marketing department to handle the website and SEO work in-house.
- Handle this responsibility that’s been handed to you by your boss.
My path to mastering WordPress and SEO led me down a road of trial and error, a bad experience with an affordable website designer, launching my own web design agency, and meeting all kinds of business owners.
Your journey may look a bit different, but I hope I can help you end up at a similar destination: independent mastery over this powerful platform.
“Emily, I wanted to let you know that I just booked my first seminar using the SEO technique of ‘naming your blog post what people search for’ that you shared with me during our time together. Thank you so much for that wonderful tip!”
“You’re going to be way better off when you understand what the principals are so that you can enhance your own reputation and get the customers that you are now cold calling… to call you.”
