Emily Journey

by Emily Journey on September 20, 2023

SEO Training in Washington, DC

Learn how Search Engine Optimization really works and produce powerful results for your business. Schedule SEO training with Emily Journey and Associates. We’re a small team of WordPress and SEO instructors who will teach you how SEO works for your unique industry and prospects. We are available for SEO training in Washington, DC and through Zoom. Read on below for details on customized Search Engine Optimization training for yourself and your team.

Watch the video below to learn more about what you can expect from your SEO training experience with us.

Take the next step forward with SEO training.
Contact Us About SEO Training SEO Course Details

Eye opening and informative!

“Thank you again for coming and working with our team the past few days. It was so eye opening and informative! You get 5 Stars!!!!
We have results! We were impatient, lol, and looked for results on our phones last night and we’re ranked 3rd in organic!!!!!

Kasey Eakins

Higginbotham Family Dental

In person SEO Training in Washington, DC

Wasting your time and money with an SEO marketing company that delivers little to no SEO results? Many companies are getting ripped off for so-called SEO services.

Overpriced digital marketing agencies are not delivering on their promises--blaming algorithms or claiming the need for more time in order to see results. Or, even better, they blame YOU.

Don't believe it.

SEO Training Locations »

Here's my first SEO tip: Don't waste your money on web design and marketing agencies that promise results from mysterious behind the scenes activities that involve

- special html markups,
- micro-sites, or
- automated directory submissions.

Your best investment in search engine optimization begins with in person training.
Contact Us About SEO Training

A 450% return in two months!

“I kept track of the conversions resulting from my 30 City SEO campaign. I thought you would be interested in the results to date. In the past 10 weeks, there have been 48 orders from states and cities we have not served in the past. Orders have come from 14 of the 30 cities I targeted with SEO. That is a 450% return on our investment in your SEO Training. Fingers crossed for an even more successful Christmas!”

Blanche Fraser, Executive Director, Sales and Marketing

Gluteny Bakery

Washington, DC SEO Training Courses

1-on-1 SEO Training	More Info
Private SEO Tutoring	More Info
Small Group SEO Training	More Info

Washington, DC Office

5028 Wisconsin Ave NW #100,
Washington, DC 20016

Washington, DC Training Dates

1-on-1 SEO Training	October 2, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
1-on-1 SEO Training	October 20, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
1-on-1 SEO Training	October 30, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
1-on-1 SEO Training	November 10, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Private SEO Tutoring	October 11, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Private SEO Tutoring	October 25, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Private SEO Tutoring	November 8, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Small Group SEO Training	October 6, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Small Group SEO Training	October 16, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Small Group SEO Training	November 3, 2023 9:00 AM-12:00 PM	Live Instructor	$1497
Small Group SEO Training	November 13, 2023 9:00 AM-12:00 PM	Live Instructor	$1497

SEO training customized to your Washington, DC business

Whether you choose 1-on-1 SEO Tutoring or the group SEO training option, you end up with a specific action plan for achieving SEO results.

"Emily, I wanted to let you know that I just booked my first seminar using the SEO technique of 'naming your blog post what people search for' that you shared with me during our time together. Thank you so much for that wonderful tip!"

Michelle Joyce, Michelle Joyce Speakers

SEO training is available one-on-one or for a small group of your staff. During your customized session, I help you and your team understand search engine optimization as it applies to your unique business and goals. Together, we create a step-by-step action plan for implementing your customized SEO strategy on your website.

After training, I remain available by phone and email for any follow-up questions about SEO for a period of 30 days. There's no need to worry about forgetting or missing anything from the training. My goal is for you to be successful long after training with me.
Contact Us About SEO Training in Washington, DC

What are the benefits of SEO training?

Gone are the days when you could launch a beautiful website and have potential customers automatically flock to your website.
Consider your investment in print advertising. Wouldn't you rather have more of your prospects find your website through a simple (and free) Google search result?
"You're going to be way better off when you understand what the principals are so that you can enhance your own reputation and get the customers that you are now cold calling... to call you."

Jeffrey Gitomer, Buy Gitomer

What about your sales team? Are you still providing them with outdated tools such as brochures and flyers? Wouldn't it be great if you could support their efforts with a naturally strong search engine ranking and inbound leads?

SEO Training Washington, DC — SEO Training with the Gitomer team

Individual or Team Training?

Team

Do you need two or more of your staff available to implement your SEO strategy? If so, on-site SEO consulting will give your team the skills they need to be successful with this responsibility. Emily will meet with your staff as a group to teach them basic to advanced SEO–customized for their specific needs and goals.
Team training is perfect for:

In-House Marketing Teams
Your Sales Team
A Group of Top-Level Staff

One-on-One

The main advantage of screen share training is this: You get a video recording of your training sessions! One-on-one SEO training is perfect for:

the independent business owner
the in-house website manager

What to expect from SEO training

If you're looking for a lengthy PowerPoint presentation and generic handouts, this probably isn't the best option for you. When you book SEO training, be prepared for an interactive, hands-on experience. Here's what you can expect:

One comprehensive, in person training session.
Development of a complete SEO implementation strategy based upon your unique products and services.
Receive an additional 1 month of on-going support and content review after training.

Get started with SEO training Washington, DC

Step 1: Get in Touch

First things first. We'll discuss your SEO goals and challenges. Understanding what you want to accomplish helps me customize your SEO training for your unique needs. This first conversation is also a great time to ask any additional questions you have about the process.

Step 2: Set a Date

We'll get things off the ground by securing a spot on the calendar. Once we have the training date decided, you will be provided with payment instructions.

Step 3: Learn by Doing

At Emily Journey & Associates, we are big proponents of kinetic learning - aka, learning by doing! And since you're seeking some personalized training, it's pretty safe to assume you'd like that kind of atmosphere too. We'll meet in-person or via Zoom as you are guided through the steps of search engine optimization.
Contact Us About SEO Training

Leveling the playing field with SEO

Think it's not possible to compete with the big names in your field when it comes to SEO? Think again.
Take a look at this result of SEO strategy implementation:

SEO Training answers

Typically, we can get your SEO training on our calendar about 2 weeks out–sometimes sooner. It is also normal to have to wait up to a month for training during our busy times.

We have 4 WordPress and SEO instructors on our team. Training Coordinator, Erin Brooks, will introduce you to your instructor. Your instructor will work with you to determine your best days and times for training. This will also be a good time to discuss your goals and get answers to any remaining questions you might have.

Once you schedule your SEO training, your instructor will email you a payment link where you can directly and securely enter your payment information. We also have a check payment option.

You will receive some templates to use for your SEO strategy planning. Be prepared to take lots of notes! Due to the custom nature of our work, we are quick on our feet and do not work from a pre-made outline. We have plenty of direction to give and we focus on your specific SEO goals and challenges. You can also expect your instructor to point you to valuable resources found on various websites.

by Emily Journey on September 20, 2023

The Simple Guide to WordPress Security (2023)

WordPress security doesn’t need to be complicated. But, if you search the web for the best way to secure your WordPress website, then you will get complicated results. That’s why I’ve written this simple WordPress security guide. If you’re like me, then you want a step-by-step guide that is uncomplicated and effective. As WordPress consultants, we work with a diverse group of business owners. Even though our clients vary in size and industry, their concerns about WordPress security settings are the same. In my own conversations with business owners and IT managers, I am frequently asked, “Is WordPress secure?” The answer? Yes . . . and no.

It’s About You Securing Your WordPress

WordPress is an incredibly popular website management system. In fact, according to recent surveys, over 27% of all websites on the internet are powered by WordPress. And because WordPress is so popular, it is a regular target for hackers. But that doesn’t mean that it’s not secure. In fact, WordPress is just as secure as any other platform as long as you take the correct security measures. Luckily, these measures aren’t complicated—they’re mostly housekeeping. But if you let these things slide, then yes, your WordPress website is easily hacked. In the end, your website security is about you.

WordPress Security Checklist

hands typing on laptop to keep WordPress secure

Below, you’ll find our WordPress Security checklist. Follow these industry best practices to craft a WordPress security plan that works for you. Think of it as a WordPress hardening guide to keep your site safe in the event of an issue.

1. Choose a well-known, reliable website hosting company

Website security starts not within WordPress itself, but with your hosting company. There’s a time and a place for local businesses. I love Small Business Saturday as much as anyone, but your website hosting is not where you want to support small businesses. Your choice of hosting company is one of the most important choices you’ll make for your website security. Do not allow your website developer to host your website. A skilled website professional can support your website through the hosting company of your choice. Instead of trusting your website hosting to your developer’s server, go with known names in the website hosting industry. I started my website agency in 2012 and I’ve worked with many different hosting platforms. A good indicator of quality is 24-hour telephone or chat customer service with a real human being. I personally use and recommend Siteground and WP Engine. Read my article about WordPress hosting companies for detailed recommendations.

2. Click the update buttons for your theme, plugins, and WordPress software

This one is pretty easy. Whenever you see the little red-orange flag next to your plugins, click on it to execute the update. The same goes for a banner at the top announcing an update from WordPress. Updates are not just about adding new features that you can do without. They contain essential security patches and fixes. In my experience, the majority of WordPress hacks originate from outdated WordPress installations, themes, or plugins. Staying up to date is the easiest, lowest-maintenance way to secure your WordPress site. But, what if your website crashes whenever you process an update? I’m glad you asked!

3. Replace custom themes and plugins

Now is the perfect time for an important note. Customized themes and plugins make updating WordPress, plugins, and the theme itself risky. If you’ve heard the words, “Whatever you do, don’t update anything!” from your website developer, then you have a WordPress security problem. Companies end up trapped. They must depend upon the original theme or plugin developer to make little tweaks to their own code. It’s the only way to stay compatible with WordPress and plugin updates. And let’s be real. It’s only after a website problem comes up that these coding gaps are noticed and addressed. This is a security nightmare.

Insist on only premium themes and plugins that don’t require hard coded customizations. A theme with good documentation and a wide user base provides the support you need. With an established theme provider, you get regular security updates. You won’t have to chase down a developer to keep your site secure. Read my article about the top 2 WordPress themes for design flexibility and security. Or, contact my office to discuss our WordPress theme conversion services.

4. Have a WordPress security backup plan

A good WordPress backup contains everything on your site: your pages, blog posts, comments, images . . . everything. But, have you thought of the steps you would take if you ever actually needed to use that backup? You need a plan. Make sure your website content stays secure by creating a daily backup of your database and files. This can be time-consuming! Pro tip: make sure these services–backup and restore–are included with your hosting plan. WP Engine and Siteground provide this daily full backup and restore service at no additional cost. What if your hosting company doesn’t offer an easy backup and restore method? It is possible to do manual backups of your WordPress website, but it’s not necessarily intuitive. We’ve found the steps to actually use that backup to restore your website are intimidating for the inexperienced. Many WordPress users install plugins to create backups manually. I personally use and recommend the plugin Duplicator Pro on websites lacking a modern hosting platform with backups.

5. Only download trustworthy plugins

This is the WordPress version of the classic Nigerian prince email. You wouldn’t wire transfer $10,000 to rescue far-off royalty. Why would you give an unknown plugin from an unknown developer access to your website? It’s simple: check the trustworthiness of anything you install on your WordPress website. Do this by looking for recent activity from the plugin’s developers: When was the plugin last updated? You should also thoroughly read the reviews and ratings: Have users had issues with bugs, crashes, or hacks? Look for these red flags:

The plugin version is 1.0 or 1.1.
The plugin was last updated more than a year ago.
The link to the plugin website is broken.
The plugin has only a handful of reviews
The plugin has been downloaded fewer than 10,000 times.

6. Deactivate and delete unneeded plugins

Apply the principles of spring cleaning to your website. If you don’t use a plugin, remove it. If you don’t remember why you have it, remove it. If you aren’t sure what it even does, remove it. Outdated and custom-coded plugins are the most common source of malware insertions. Plugins get abandoned by their creators and it’s hard to predict when that will happen. Part of website maintenance requires checking in on your plugins. Are they still receiving security updates from their creator? Or, are they a little too quiet–never bothering you with an update request? Like any room in your home, over time, we accumulate stuff we don’t need. We probably can’t remember why we ever got it in the first place. Deleting unnecessary plugins will increase your site speed. Plus, you won’t have to bother with a million updates to keep your site secure. Simpler is better.

7. Assign user permissions on an as-needed basis

Chances are, you aren’t the only person who writes articles and edits your WordPress website. You can reduce the chance of accidental or intentional damage. Only assign the permissions that are absolutely necessary to each user’s role. If someone is editing your already-published articles, that person can be assigned the editor or author role in WordPress. They won’t need administrator access to your plugins, themes, or site settings. At my agency, we review with you the users with administrator level access to your website. More than 80% of the time, there are former employees or a developer who should be removed. Manage the WordPress roles on your website by removing users or downgrading their access to the website. Read my article about WordPress levels of access to help you make informed decisions about granting access to your website.

8. Use strong passwords, and make sure your other users do, too

By now, you’ve heard this over and over. But it bears repeating. The most common passwords in the last five years have been password, qwerty, and some sequential combination of 1234567. Not so secure. The best passwords are a nonsensical combination of letters, numbers, and special characters. They shouldn’t use publicly available information (like your name, birthday, city of birth, or physical address). Keep reading to learn how a plugin can help you force strong passwords for all of the users on your website.

9. Don’t keep your “admin” username

By default, WordPress gives website administrators the username of “admin,” something that many people never bother changing. Don’t be one of those people. If you don’t change the pre-set “admin,” someone trying to hack into your site already knows your username! All they have to do is run a script that can enter an infinite number of passwords over and over. Suddenly, your WordPress site is hacked. Here’s what you do to fix this:

Add a new user with a new (and secure) username and password and give this new identity Administrative level access. (You’ll need to use a different email address.)
Logout of the account that uses “Admin” as the username
Login to the new user account and delete the account that uses “Admin” as the username
Going forward, use the new user account to login to your WordPress dashboard. (You can update your email address on this user account.)

10. Install a WordPress security plugin

If you take all of the measures I’ve described so far, then you’re 99% there. And, for many websites, that is all that is required for WordPress security. But some companies like to take things to the next level by adding a WordPress security plugin. If you go this route, then there are three things to keep in mind:

You will get a lot of alerts to non-existent problems. Your security plugin settings and notifications will need to be configured to prevent false positives. The default settings for WordPress security plugins are set to reinforce an illusion of delivering value. “See how many attacks we stopped in the past 30 minutes!?” Ugh. It’s a little over the top.
Security plugins can be oversensitive which makes the wrong people get locked out of your website. Be prepared to have an employee or even your website manager get locked out of your website. It might simply be because they logged into your website from a different location.
You don’t need the paid version of the plugin. The best security plugins provide excellent protection at the free level.

WordPress Security Plugins

WordFence is a popular security plugin that I see on a lot of websites. Alas, it comes with overly aggressive notifications, marketing, and bloat. I recommend the WP Cerber WordPress security plugin because it is simple and effective. Still, even the best WordPress security plugin is not going to protect your website if you fail to follow the guidelines I’ve described above. Watch this video tutorial by Ankit Sharma to install and configure the free WordPress security plugin: WP Cerber.

Your WordPress Website Security is About You

Because WordPress is an open-source platform, the responsibility of website security falls on the website owner—probably you. Not paying attention to updates, usernames, passwords, and backups opens your WordPress website up to potential malware. Even if you aren’t managing your website yourself, it’s important to keep these security measures in mind. Ask your website developer or agency what steps are being taken to keep your website secure.

Take Your Website Security into Your Own Hands

WordPress security can be complicated. If you’re lucky, a quality WordPress professional will work with you to ensure your site is secure. If they aren’t working with you, it may be time to find a better website support service. That’s where the experienced team at Emily Journey & Associates comes in. Our team consists of WordPress experts. Our dedicated team knows all the ins and outs of this popular, but sometimes complex, content management system. We believe that securing your WordPress site is all about having the right people in your corner. We offer a range of responsive website maintenance packages that make a difference for your company. Our passionate and experienced support staff will help you understand security measures, plugins, and more. If you have questions, we have answers. Contact us to learn more about our maintenance plans, training courses, SEO services, and more. Office: (844) 972-6224 Contact Us

by Emily Journey on September 19, 2023

WordPress Training in Washington, DC

WordPress training equips you with the knowledge and skills required to manage your WordPress website with confidence. We’re a team of four WordPress experts ready to help you master this sometimes complicated platform. Watch the video above for details or read on to learn more about our customized WordPress training classes for Washington, DC business owners, nonprofit organizations, administrative staff, and marketing teams. Office: (844) 972-6224 Contact Us Training FAQs » Have you ever felt frustrated by the unresponsiveness of a website developer or agency? I know we sure have. If you don’t have control of your website, it could take days (or even weeks) to implement small changes. In the meantime . . . your company time, money, and reputation circle the drain while you wait for important website updates. You don’t have to let that happen anymore.

INDIVIDUAL OR TEAM TRAINING?

One-on-One Training Training for our Team

Individual WordPress Training Washington, DC

woman and man working in front of computer — One-on-one Person WordPress coaching

Do you need a customized, one-on-one training experience? Then you’re probably looking for our one-on-one WordPress training. Meet virtually or in person with one of our WordPress experts to walk through everything you need to know about managing and building your particular WordPress website. This training is perfect for:

Independent business owners such as retail shop owners, real estate agents, coaches, speakers, and other service professionals
The staff person who got tasked with managing the website–lucky you!
IT professionals, graphic designers, and marketing professionals who want to expand their skill set

Washington, DC WordPress Training Courses

1-on-1 WordPress Training	More Info
Advanced WordPress Training	More Info
Private WordPress Tutoring	More Info
Private Corporate WordPress Training	More Info

Washington, DC Office

5028 Wisconsin Ave NW #100, Washington, DC 20016

Washington, DC Training Dates

1-on-1 WordPress Training	October 2-3, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
1-on-1 WordPress Training	October 19-20, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
1-on-1 WordPress Training	October 30-31, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
1-on-1 WordPress Training	November 9-10, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Advanced WordPress Training	October 5-6, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Advanced WordPress Training	October 16-17, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Advanced WordPress Training	November 2-3, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Advanced WordPress Training	November 13-14, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private WordPress Tutoring	October 11-12, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private WordPress Tutoring	October 25-26, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private WordPress Tutoring	November 8-9, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private Corporate WordPress Training	October 2-3, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private Corporate WordPress Training	October 19-20, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private Corporate WordPress Training	October 30-31, 2023 9:00 AM-12:00 PM	Live Instructor	$1997
Private Corporate WordPress Training	November 9-10, 2023 9:00 AM-12:00 PM	Live Instructor	$1997

On-site WordPress consulting in Washington, DC

Technology instructor at front of class — Instructor, Erin Brooks

Do you need two or more of your staff available to manage and update your company website? If so, on-site WordPress training in DC will give your team the skills they need to be successful with this responsibility. Emily will meet with your staff as a group to teach them basic to advanced WordPress–customized for their specific needs and goals. This training is perfect for:

In-house marketing teams
Your IT department
A group of key staff members

Read More About Washington, DC WordPress Training » Take back control of your company website. Do your website change requests seem to have fallen into a black hole? Unfortunately, you’re not the only one. Most employees do not have the knowledge required to make informed decisions about digital assets. Sometimes they end up outsourcing these important decisions to a third party. Lack of in-house knowledge creates a costly dependency upon website developers. Remove the middle man with WordPress Training. Your team will be equipped with the knowledge and skills they need to run, maintain, and update the company’s website–all without having to deal with poor communication from third parties. Contact Us Course Details Training FAQs »

What to expect from WordPress training

If you’re looking for a lengthy PowerPoint presentation and generic handouts, this probably isn’t the best option for you. When you book WordPress training, be prepared for an interactive, hands-on experience.

Get access to resources for a stronger foundation and preparation.
Two intensive, one-on-one sessions lasting 4-hours each.
Receive the video recordings of your training sessions for review at your convenience (available only with virtual training.)
Receive an additional 2 months of access to your instructor for follow-up questions and consultation.

Get started with one-on-one WordPress training

Step 1: Let’s talk about your goals

First things first. We’ll discuss your website goals and challenges. Understanding what you want to accomplish helps us customize your individual WordPress training for your unique needs. Already know WordPress basics? Great! Your training experience will be more advanced. This first conversation is also a great time to ask any additional questions you have about the process.

Step 2: Set a Date

We’ll get things off the ground by securing a spot on our calendar. Once we have the training date(s) decided, we will provide a payment link via email. You will also get some valuable resources based on your unique goals to tide you over until the big day.

Step 3: Learn by Doing

We are big proponents of kinetic learning – aka, learning by doing! And since you’re seeking some personalized training, it’s pretty safe to assume you’d like that kind of atmosphere too. We’ll meet in-person or via GoToMeeting as you are guided through the steps of managing WordPress. Stop struggling with WordPress and learn faster. Contact us today to get started! Contact Us Course Details

On-site Staff WordPress Training in Washington, DC

Give your team the skills they need to be successful

Have your employees ever gotten frustrated or behind schedule due to an unresponsive website developer or agency? You’re not the only one with this concern. Does your sales department consider your company website a valuable asset in closing sales? Too many teams lack internal command of the company website, which affects your bottom line. This lack of control means your staff may have to wait days (or even weeks) to implement changes or new campaigns. With our staff WordPress training, Emily Journey can help you remove the middle man and give your team control over updates. Each of your team members will be equipped with the knowledge and skills needed to run, maintain, and update your company website–all without having to deal with poor communication from third parties.

Get started with WordPress training for your staff

Step 1: Let’s talk about your goals Before we begin, we’ll discuss your goals and website challenges. Understanding what you want to accomplish helps us customize your company’s WordPress training to your unique needs. This is also a great time to ask any additional questions you have about the process. Some of your questions are answered here: frequently asked questions about WordPress training » Step 2: Schedule the training We’ll find the perfect times for your staff to get together for training. Once that’s settled, we will arrange for payment. After payment, expect to receive some valuable resources based on your company’s unique goals to prepare you for the training. Step 3: Put it into action During your small group WordPress training, we walk through your company website. First, we’ll identify the items that are common to every WordPress website. Then, we’ll get into the unique challenges and structure of your specific website. We will determine what is really possible with your website. And, we will look at workarounds for dealing with difficult areas in your website. Come prepared to get involved, take notes and absorb a lot! Our interactive lessons will equip your team with exactly what they need to make informed decisions and work with confidence.

What to expect during WordPress training in DC

If you want your team to sit through a lengthy PowerPoint presentation and generic handouts, this probably isn’t what you want. Emily provides your staff with an interactive, hands-on experience every step of the way.

Get access to resources for a stronger foundation and preparation.
Your team gets two customized training sessions (4 hours per session).
Receive an additional 2 months of on-going email and phone support after the class.

by Emily Journey on September 15, 2023

In Person SEO Coaching and Training

Learn how Search Engine Optimization really works and produce powerful results for your business. Schedule in person SEO training with Emily Journey and Associates. We’re a small team of WordPress and SEO instructors. We will teach you how SEO works for your unique industry and prospects. Read on below for details about getting customized Search Engine Optimization training for yourself and your team. Watch this video to learn more about what you can expect from your SEO coaching experience with us.

Take the next step forward with SEO training. Contact Us About SEO Training SEO Course Details

In Person SEO Training

Wasting your time and money with overpriced digital marketing agencies that deliver little to no SEO results? Many companies are getting ripped off for so-called SEO services. At Emily Journey & Associates, we’ve learned about this problem directly from our clients. More often than not, they hire us for a different service: WordPress Training. When we ask, “What is that SEO or marketing agency doing for you?” The answer we get is usually something like, “Uhhhhh, I’m not sure . . . whatever it is, it’s not working!” Overpriced digital marketing agencies are not delivering on their promises. They may be blaming algorithms or claiming the need for more time in order to see results. Or, even worse, they blame YOU. Don’t believe it. Here’s my first SEO tip. Be wary of anyone who promises results from mysterious behind-the-scenes activities. Such activities primarily involve:

Special html markups
Micro-sites
Automated directory submissions
Backlinking

Your best investment in search engine optimization begins with in person SEO training for yourself or for your team. At Emily Journey & Associates, we want to show you how SEO really works and how it can make a profound impact on your business. Our team of WordPress and SEO instructors is highly skilled and ready to teach you the ins and outs of SEO and how to leverage a strategy based on your industry specifics. The customization that comes with our in person SEO coaching allows us to create a plan that ties directly to your business goals. Contact Us About SEO Training SEO Course Details