Blogging is a great way to connect with your existing customers, strengthen your brand, and bring new customers to your business website. The real challenge is selecting the right topic to write about on your business blog. Topic ideas for your business blog might seem endless. Despite the infinite number of options, some business blog topics will be more effective than others in helping you gain traffic, exposure, and profit from your blog.
Selecting your Business Blog Topics
Steps for choosing the best topic ideas?
Start by creating a list of everything your business offers or can offer to your clients. This includes product descriptions, your various service descriptions, your special announcements and press releases…
Once you’ve gotten this list out of your system, set it aside. Don’t worry—you’ll get back to it. But, this is not where you want your mind to be when generating blog post ideas that will actually interest your customers.
Writing topics that focus on your products or services are very important for attracting prospects who are already interested in what you have to offer, but they are also low-hanging fruit. (If you’re unsure of the best way to write a post about one of your products or services, read how to make your blog post attractive to Google and other search engines. Then, come back and read this article.)
What about those people who don’t even know your product or service exists?
To find a blog post topic that’s engaging and interesting to all of your readers, you should never focus only on your products and services—instead, you should think about delivering value.
Business Blog Topics that Deliver Value
What exactly does this mean? Valuable to whom?
Valuable to your customer.
This is where it’s easy to veer back into our own STUFF. We start babbling about our products and services and how great they are. Don’t do it. Of course your stuff is valuable. Here’s the problem: Your prospect doesn’t know that yet. And, they don’t want to be convinced. At least . . . not yet.
Instead of talking about the value of your products or services, start with the information your prospect already values. Things like:
- inside information on changes in their business field—not yours
- information about their competitors—not yours
- inspirational/funny stories
- proven time savers
- their hobbies—not yours
People want to be understood, and they want answers to their business problems—not “solutions.” Everyone has solutions. That’s just code for “products and services.” If you don’t know the real answers to the unspoken business questions your customers have on their minds, then you might not have much credibility with them.
This is where really knowing your ideal customer really pays off. The better you know your ideal customer—down to the type of car they drive—the easier it is to understand their concerns and to write something that will resonate with them.
As my friend Jeffrey Gitomer says, “People don’t want to be sold, but they love to buy!” Make it easier for your prospective clients to buy with blog post topics that add real value to their lives—and not just from your product or service. When you provide consistently high-quality writing on topics your customers already care about, you build trust and sell your business.
Conducting an Interview for Your Business Blog Post
One of the easiest ways to create value-adding content for your blog is through interviews. Interviewing you? No way!
You’re going to interview two types of people:
- Your happy customer
- People your prospects are already interested in
Interviews for blog posts are not difficult. There’s no need for recording devices or quick notetaking. Follow these steps to create a successful interview-based blog post:
- Create 5 or fewer interview questions: imagine what your prospects might like to know about this person.
- Send these questions to the interviewee: Ask for their permission to publish an article about them.
- Make it as easy as possible: They should respond to your questions in writing and even have the option of making up their own!
- Showcase your interviewee: An interview post should always feature a photo of the person being interviewed.
For a successful post example targeting comic book readers, read my interview with Max Ink at Best of Columbus.
Imagine yourself creating and delivering interesting content tailored specifically to the interests of your prospects. Then, think about the tired and sales-y content that your competition churns out.
When your prospect sees an email in the inbox from both you and your boring competitor, which email do you think is getting opened? Which one is getting deleted? I don’t know about you, but I can’t wait to see what your next blog post is going to be!
Now that you have some great topic ideas for your business blog, you may be wondering how to actually write a post. What should you include? How should it be structured? What shouldn’t you do? For some actionable advice on these questions and more, read my tips on how to write an engaging blog post.
SEO and Business Blog Post Topics
If you are going to invest the time and energy into selecting a topic and writing your business blog, you are going to want to do so in such a way that gives you the biggest bang for your buck. Writing your business blog so that it is optimized to generate more organic search engine traffic to your website is really critical if your intent is to bring new customers to your website. Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
We are search engine experts and offer comprehensive customized training to help you get the most out of your business blogging. What follows below is is a general syllabus for the SEO training we offer both in person or virtually via Zoom. The actual training experience may be more advanced or different based upon you or your company’s specific needs and each participant’s skill level.
This course is comprehensive and requires just one training session with follow-up sessions to review your work.
1. Demonstration of how SEO really works
We start by clearing out the smoke and mirrors to discover how search engine optimization really works. Real-life examples are provided.
2. Customer Profile Research and Development
You and your team know your business better than any agency. We will research and unearth the search behavior of your ideal prospects.
3. Hands-on, formula based content creation
Has anyone ever said to you, “Just blog and it will all turn out fine!” We say NO to that. Learn and practice the step-by-step strategy that actually works.
4. Using Google Search Console
A great Google tool for communicating directly with Google Search. Valuable for direct requests for indexing of website content and for evaluating the results of your efforts.
5. Getting the most out of your Google My Business location
There’s a little more to this than just getting on the map! Learn how to take advantage of what Google My Business has to offer.
6. The impact of social media and email marketing on SEO
Does social media really work? Do I need to be hounding my customers with frequent emails? Let’s have this discussion so that you can take the correct actions with confidence.
7. Creation of your step-by-step execution plan for SEO
This is what it’s all about. By the end of training, you will be crystal clear on how search engine optimization works. You will be equipped with the skills you need to confidently move forward with your business SEO plan.
Office: (844) 972-6224 Contact Us About SEO Training