A WordPress coach works with you inside your own website until you can run it yourself. At Emily Journey & Associates, coaching is our private WordPress training package: two 4-hour one-on-one sessions, virtual or in person, for $1,997, with 60 days of follow-up support.
The goal of good coaching is independence, and independence from your website vendor is a legitimate business objective.
Maybe you built the website yourself and hit the ceiling of what you can figure out alone. Maybe you suddenly became responsible for the company website, and nobody handed you a manual. Either way, what you’re looking for isn’t a course or a developer. It’s a person in your corner.
Office: (844) 972-6224 Contact Us
What WordPress coaching covers
Your coach works with you on whatever you need to know to run your website: building and editing pages, using your page builder, choosing and configuring plugins, and SEO settings. You’ll also build the maintenance habits that keep small problems from becoming urgent ones. Sessions happen inside your own website, with you at the controls, so the skills are yours when the session ends.
The agenda comes from you. A coaching engagement that starts with your goals and your website’s condition gets further in eight hours than a semester of generic instruction, and we’ve watched that comparison play out for more than a decade. The full menu of topics we build from is on our what to expect during WordPress training page.
Coaching won’t teach you to code custom themes or plugins, and you won’t need it to: WordPress doesn’t require coding skills to build a beautiful, secure, and highly functional website. That fact is most of the reason coaching works.
Coach, tutor, or trainer: what the terms mean
| Term | What it means | How it relates |
|---|---|---|
| WordPress coach | One expert teaching you WordPress on your own website | The same service; “coach” is the word people use when the goal is independence |
| WordPress tutor | One expert teaching you WordPress on your own website | The same service; see our WordPress tutor page |
| WordPress training | One expert teaching you WordPress on your own website | The same service, and the term we use; package information is on our WordPress training page |
If you’ve been comparing coaches, tutors, and trainers, you can stop: there’s one package behind all three names, and the pricing and details are on our WordPress training page. Whichever word you searched, you found the right place.
How coaching works
Step 1: Let’s talk about your goals. We discuss your website, your challenges, and what you want to be able to do without help.
Step 2: Set your dates. Our training coordinator finds times that fit your calendar, introduces you to your coach, and sends a payment link once the dates are set.
Step 3: Learn by doing. Two intensive 4-hour sessions inside your own website, over Zoom or in person. Zoom sessions are recorded, so every explanation is yours to replay. Then 60 days of 1-on-1 follow-up support by phone, email, and screen sharing while you work on your own.
One-on-one coaching is $1,997, with the recordings and the 60 days of support included at no additional charge. Group pricing and full package details are on the WordPress training page.
Paid for itself many times over

“The knowledge that I’ve acquired from working with Emily has paid for itself many times over. Emily is a fantastic teacher and has given me the confidence and tools to build and manage my site. This has saved me an enormous amount of time and money while also giving me the freedom to take my ideas and bring them to life on my site the right way. I recommend anyone looking to learn the how, what, and why’s of WordPress to hire Emily.”
Frequently asked questions about WordPress coaching
What does a WordPress coach do?
A coach teaches you to run your own WordPress website: pages, builders, plugins, SEO settings, and maintenance habits, all inside your site. The engagement is two 4-hour sessions plus 60 days of follow-up support.
How is coaching different from taking a WordPress course?
A course delivers the same curriculum to everyone; a coach builds the curriculum from your website and skips everything that doesn't apply to you. If your goal is running one specific website well, coaching is the shorter path.
Can I hire a WordPress coach without hiring an agency to run my website?
Yes, and that's the point. Coaching exists for people who want to manage WordPress without an agency. If you later decide you'd rather hand the website off, that service is website management, and a coach who did the job well will have left you equipped to supervise any vendor you ever hire.
Is coaching available virtually?
Yes, anywhere in the U.S. or Canada, over Zoom with screen sharing and recordings you keep.
Tell us what you want to be able to do yourself.
Office: (844) 972-6224 Contact Us
