You shouldn’t have to chase your developer to get a simple update—or wonder if you even own your own website.
At Emily Journey & Associates, we work with business owners who are tired of broken promises, flaky developers, and websites that look good but don’t sell. Since 2012, we’ve helped e-commerce businesses take back control of their online storefronts. That means practical design, expert development, and full ownership of your digital assets.
No drama. No mystery. Just clear, professional e-commerce website design services that work.
Contact our friendly office at (844) 972-6224 or send us a message through our contact form.
Office: (844) 972-6224 Contact Us→
What’s Really Included in E-commerce Website Design Services?
Let’s clear something up. E-commerce website design isn’t just about how your site looks. It’s about whether or not it works.
Here’s what we focus on:
- User experience that’s quick and feels effortless (a site that loads in 1 second converts 3× better than one that takes 5 seconds, according to Backlinko)
- A fast, secure checkout process that builds trust and minimizes cart abandonment
- Design that supports conversions—not distractions
- Mobile optimization for buyers on the go
And if you’re using WooCommerce on WordPress, you need a developer who actually understands the platform: how it scales, how to optimize it, and how to make it play nice with everything from payment gateways to inventory plugins.
The average cart abandonment rate is nearly 70%. Small UX improvements can significantly lower that rate and increase sales.—Baymard Institute
Emily’s team knows how to do this

“Emily Journey has managed our website for 3 years and at least 80% of our business has come from the website they developed and manage for us. We’ve tried print, radio and online ads, but nothing compares to a website that is functional, well designed, and at the top of the list. She knows how to do this and the web site is the single biggest reason we have grown from 3 planes to six planes in just two years.”
Do You Really Need a Website Redesign?
Sometimes yes. Often, no.
When someone calls us about a redesign, we usually say: “Let’s talk about what’s not working first.”
Because here’s the truth: a full redesign isn’t always the smartest investment. If your site is structurally sound, but underperforming, small strategic changes can lead to big results.
When you call us for an e-commerce website redesign, we may discuss some worthwhile alternatives. We’ll also talk to you about the reasons you might need to invest in a full website redesign project.
Signs It’s Time to Fire Your E-commerce Website Company
Here’s how you know it’s time to move on:
- Your developer disappears for days or weeks
- You’ve lost access to your own hosting or dashboard
- You’re still waiting on basic updates
- Nobody’s explained what’s being done (or why)
“I’ll go ahead and say it. Poor communication and lack of professionalism are serious problems in my industry.”—Emily Journey, Founder and CEO
We’ve seen enough drama in this industry to last a lifetime.
At Emily Journey & Associates, we do things differently. We believe you should have full access, transparent communication, and a clear understanding of your website.
We’ll even show you how to make updates yourself if that’s what you want.
What Makes Us Different from Other E-Commerce Website Companies?
We’re not trying to lock you in. We’re trying to set you free.
You get direct access to your developer.
No gatekeepers. No confusing ticket systems. You’ll talk to the person doing the work.
You get timelines you can count on.
We under-promise and over-deliver—because your launch date matters.
You keep your access.
We don’t play games with your domain name, hosting credentials, or dashboard login. It’s your site.
You learn if you want to.
Want to know how your SEO works? We’ll teach you. Prefer to delegate management of your website? We’ve got that covered too.
"Too many website developers are intentionally withholding information for their own financial gain. The less you know, the more vulnerable you are."—Emily Journey
The website is beautiful

“I just wanted to drop you a line to let you know how grateful I am for having had the opportunity of working with you these past months on the redesign of my website, www.celistialart.com. I know my website had a lot of new things that we needed to iron out, but in the end the website is beautiful and I cannot be more pleased. Thank you so much, you truly understand the spirit of CELIStial Art!”
Build an Ecommerce Website That’s Easy to Manage—and Easy to Love
Whether you’re launching something new or refreshing what you’ve got, we’ll help you:
- Create a streamlined customer journey
- Improve mobile and desktop speed
- Write product descriptions that convert
- Secure your store with backups and encryption
- Optimize your site search so buyers find what they need—fast
Consumers who use site search are 2.4× more likely to buy. That means when your internal search works, your customers spend more and convert faster.—Algolia
Our job isn’t to sell you features. It’s to build the right store for how you work and how your customers buy.
Let's talk about the goals you have for your website and how we can help.
Office: (844) 972-6224 Contact Us→
Why Clients Choose Emily Journey & Associates
- Over a decade of experience in WordPress and WooCommerce
- No gatekeeping: full access to your site and training if you want it
- Clear communication and direct developer access
- Honest recommendations—no unnecessary redesigns
- SEO, UX, and ecommerce strategy under one roof
- No drama. Ever.
Frequently Asked Questions (FAQ)
What are e-commerce website design services?
E-commerce website design services include visual layout, product organization, user experience, checkout process design, mobile optimization, and backend development. At EJ&A, we focus on strategy and performance—not just aesthetics.
How do I know if I need a full website redesign?
If your site is slow, hard to navigate, or difficult to update, it might be time. But in many cases, small improvements can deliver big results without a full overhaul. We’ll help you decide what’s worth doing.
Do I have to manage the site myself?
Nope. We can handle it for you. But if you want to learn how to manage parts of your site (like adding products or checking SEO), we offer training too.
What platforms do you work with?
We specialize in WordPress and WooCommerce—two of the most popular, flexible, and business-friendly platforms for e-commerce.
Ready to Stop Chasing Down Your Developer?
We’ve heard the horror stories. Maybe you’ve lived one. You shouldn’t have to beg for updates or wonder where your money went.
Let’s talk about what’s working—and what’s not—on your current e-commerce site.
Whether you need help with design, development, training, or monthly maintenance, Emily Journey & Associates is here to help you take back control of your website.
Contact our friendly office at (844) 972-6224 or send us a message through our contact form.
