Emily Journey & Associates provides private social media training for businesses and nonprofits, covering LinkedIn, Facebook, Instagram. The training package is a 3-hour session, one-on-one or for your team, plus a follow-up session and 30 days of instructor support, at $1,497 per person. Organizations that would rather have their accounts handled for them can choose social media management instead.
Have you ever felt frustrated by social media? Not sure it even matters? You’re not alone. Plenty of established organizations let it slide for understandable reasons: the return is hard to measure, the platforms feel like personal tools that wandered into the workplace, and almost nobody enjoys it as part of a job. Training exists for the moment that letting it slide stops being an option.
Office: (844) 972-6224 Contact UsWhat the training package includes
- Preparation resources before training, for a stronger foundation
- One 3-hour session, one-on-one or for your group, built around your organization’s social accounts and goals
- A follow-up session to review your work and keep you on track
- 30 days of instructor support after training, at no additional charge
- Delivery in person or over Zoom
The price is $1,497 per person. Before your session, your instructor takes time to get familiar with your organization and your current social media activity, which is why the 3 hours go as far as they do; you’re not spending paid time explaining what you do.
Individual or team training
One-on-one training is a good fit for business owners with customers on social media, real estate agents and established sales professionals, and administrative, school, and nonprofit staff who’ve inherited the social accounts. You’ll work through your organization’s own profiles, not examples.
When two or more staff share responsibility for the company’s social media, we train them as a group, on-site or virtually: in-house marketing teams, sales teams, and top-level staff, with the agenda customized to each participant’s role and skill level. Beginners and advanced users in the same room are normal.
Extremely helpful
“Last week’s social media training was outstanding. Not only did you educate Lisa and me about opportunities to enhance our Facebook and LinkedIn pages, you presented the information in a way that was easy to understand and didn’t feel overwhelming. We were able to cover so much elements of these platforms during the session because you had taken time prior to the training to familiarize yourself with our organization and our social media practices. And the follow-up tutorials have been extremely helpful.We looking forward to connecting with you again during the 30-day follow-up period as we implement our learnings.”
Training for nonprofits
Social media is one of the most cost-effective ways a nonprofit can show the community the good it does and stay connected to donors. We've trained nonprofit teams for years, and the training is built for how nonprofits work: staff time is limited, the person running social media usually has three other jobs, and the accounts have to serve donors, volunteers, and program participants at once. Your staff learns to promote your cause through your own channels, on the topics that matter most to your organization.
Training or management: which fits
Training means your team learns to run the accounts. Social media management means our social media manager runs them for you. The deciding question is usually staff time, not skill, and plenty of organizations move between the two in both directions. If you're not sure which you need, tell us about your situation, and we'll tell you which fits.
How to get started
Step 1: Get in touch. We'll discuss your social media goals and challenges; if you already know the basics, your training will be more advanced. This first conversation is also the time to ask anything about the process.
Step 2: Set a date. Once your training date is set, we'll send a payment link by email.
Step 3: Learn by doing. We're big proponents of kinetic learning. We meet in person or over Zoom and work directly in your organization's accounts.
Whether you want help with website management, 1-on-1 training, or website projects, my team has your back. Enter your name and email, and I'll send you a link to download my comprehensive Services & Pricing Guide.
Frequently asked questions about social media training
Who is private social media training designed for?
One person or a whole team. Plenty of clients train alone: a business owner, a nonprofit's one-person communications department, the professional who inherited the company accounts. Teams train together when a shared approach matters. Either way, beginner or advanced, the training is built around your starting point.
What platforms do you cover?
Training is available for LinkedIn, Facebook, and Instagram. We customize the training to focus on the platforms your organization uses and the areas where you need the most guidance.
What is included in the training package?
One 3-hour one-on-one or group session, a follow-up session, 30 days of support, and helpful resources and tutorials to keep you moving afterward. The price is $1,497 per person.
Can my entire team be trained at once?
Yes. We provide on-site or virtual sessions for groups of two or more: marketing teams, sales departments, and leadership groups who want to strengthen the company's presence together. And if you're still weighing whether to train your team or have the accounts managed for you, social media training for business walks through that decision.
How does nonprofit social media training work?
Your staff learns to promote your mission, engage your community, and attract donors, with the training customized to your nonprofit's goals and practical next steps for building your presence.
Do you offer virtual training?
Yes. Virtual training is available over Zoom. Your instructor sees what you see through screen sharing, and you work directly in your own accounts. In-person training is also available if that’s the way you learn best.
How long does it take to see results from social media training?
In our experience training organizations since 2012, many participants begin applying what they've learned immediately, and improvements in engagement, reach, and online reputation often become visible within weeks of implementing your new strategy. How fast you see results depends on how consistently you apply the training, which is exactly what the follow-up session and the 30 days of support are for.
Where do you offer social media training?
Nationwide and in most Canadian provinces, in person or over Zoom. We have dedicated pages for Washington, DC and Columbus, OH; everywhere else, contact our office and we'll go from there.
Tell us about your organization and your accounts.
Office: (844) 972-6224 Contact Us
