There are over 10 million nonprofit organizations around the world, and that number grows every day. Our world is working through an increasing number of social issues. Thus, there has never been a more vital time for nonprofits to step up and work for the greater good.
“People can’t give to us if they don’t know we exist and how we positively impact the world through our mission.”
– Tracy Kirby, Development Director, Alvis, Inc.
The sheer amount of nonprofit organizations operating today makes it harder to know if potential donors and supporters are noticing yours. Not only does your site need to reach a philanthropic audience, but it needs to add value for your clients. Is your current nonprofit website accomplishing these goals?
Get your nonprofit found with website support services and maintenance
Your website is responsible for a lot of heavy lifting.
It’s one of the primary ways you engage donors and get the word out about your mission. It provides an easy way to make a donation. You promote your fundraisers there. And your website celebrates the good you’re doing for the community.
So your website needs to be visible, easy to use and secure. Expect these things when you hire a company to provide website support services for your nonprofit. At Emily Journey & Associates, we offer website support services for nonprofit organizations that include SEO, content creation, strategy development and more.
What should a nonprofit website include?
You need to create a great website before donors and clients can find you online. Here are a few key elements that every nonprofit website should include.
Your mission statement is the most important thing on your website. This information goes on your home page or an about page. You can even include it in both locations, with the home page as a shortened version. Wherever it lives, make sure visitors can easily access it when they come to your site.
Your website provides multiple ways for your mission to come to life. Through impactful copy, thoughtful imagery, and other elements, you can make your mission statement clear and compelling. Strong messaging will encourage site visitors to volunteer or donate to the cause.
Studies show that 63% of donors in North America prefer to donate online. If you don’t provide an easy way to donate, you’re missing out on a valuable opportunity to raise funds.
Design a donation page that’s streamlined and easy to see from the home page. Include a visually appealing donate button throughout the site. Some organizations also use pop-ups to help grab visitors’ attention. Others rely on a basic donation form.
It is a best practice to link out to a secure third-party payment processor to accept online donations.
Whatever you choose, make sure the donation portal has a responsive design. Optimize your donation page for mobile to account for people scrolling on their phones. 51% of individuals who access nonprofit websites do so using a mobile device.
Contact our friendly office to learn how we approach website support and maintenance services for nonprofits.
It’s fulfilling to see where a donation has gone. Stakeholders will feel like they’ve made a difference when you demonstrate the impact of their contribution.
Create a website page that showcases the work you’ve done. Make it personal. Include photos of the people you’ve served throughout the years and accompanying anecdotes. And share statistics that demonstrate the impact your nonprofit is making.
Your mission, your work, and a donation page are among the most important pages on your nonprofit’s website. There are many other ways to draw traffic and add value to your site, however. Consider including:
- Blog posts to engage visitors and help with SEO
- Staff bios (with photos)
- Social media links
- Location-based landing pages (if you have multiple locations)
- A volunteer application
- Information that creates financial transparency
- An email newsletter signup
- Additional resources based around the issue or problem your nonprofit addresses
- Upcoming events like fundraisers
Common problems with nonprofit websites
If you have a website for your nonprofit, you may have already run into problems or issues. Some of the most common include:
- Lack of engagement from users
- Usability issues and poor site performance
- Not optimized for all screen sizes
- Cyberattacks or data breaches
- Poor conversion on the donation page
- Lack of IT skills to update the site and troubleshoot as needed
If your website isn’t secure, fast, and user friendly, visitors will become frustrated. You shouldn’t risk losing valuable donations for reasons that are completely within your control.
If your website has issues like these and lacks key pages, does it mean that you need a website redesign? In many cases, the solution to these problems is website support services rather than a complete overhaul.
Ongoing nonprofit website support services
Nonprofit leaders occasionally think they’ve finished the job the moment their website officially goes live on the web. In fact, it means the process is just beginning.
Once your site is live on the web, your job isn’t done. Think of your website as dynamic — something that needs consistent, continued maintenance to perform at its best. Regular website maintenance is absolutely essential to ensure people can easily access and use your site.
Not every organization has the reliable staff needed to keep their site running smoothly. Luckily, you can trust your nonprofit website maintenance to the friendly team of professionals at Emily Journey & Associates. Among many other benefits, our website maintenance services for nonprofits improve your site’s security and user experience. Both are critical for gaining and keeping stakeholder trust.
We offer a range of nonprofit website maintenance plans. That way you only have to commit to the level of support your organization needs.
Your dedicated website manager at Emily Journey & Associates will support your website. That leaves you free to manage the frontline work that matters to your stakeholders.
Get started with website support services for your nonprofit organization
Overcome poor site performance or lack of donor engagement with website maintenance for nonprofits. Our ongoing support for your nonprofit website will ensure your website stays up to date while meeting stakeholder and client needs.
Step 1: Get in touch
Our team is eager to respond to your inquiries! When you call or email our office, there’s a real person to help you on the other end. Expect to quickly receive a response from our coordinator.
Step 2: We listen to you
We want to know your organization and discuss your website goals. When we understand what you want to achieve and identify obstacles in the road then we can figure out some ways to help. Our proactive service allows us to problem-solve together.
This first conversation is a great time to ask additional questions about our services. We’d also love to discuss the history of your nonprofit’s website. This context is critical for meeting your organization’s unique needs.
Step 3: Meet your website manager
You’ll receive direct access to your own dedicated website manager. Your website manager will reach out by phone and email to introduce themselves and to schedule your website audit review meeting.
What is the website audit review meeting?
Your website manager will need about a week to analyze your website in-depth and prepare for this important meeting. During your website audit meeting, you and your website manager will work together to review and edit the audit document. This will be an important time to discuss your concerns about the website and get into more detail about your goals.
Your collaboration on the audit document will result in a short-term and long-term plan of action. Then, your dedicated website manager will use the audit document as a roadmap for the ongoing management of your website. They’ll take over, leaving you to focus on making a difference.
Working with Emily Journey & Associates
When you choose to work with Emily Journey & Associates on your nonprofit website, we can help in the following ways:
- Ensuring your nonprofit website ranks on search engines
- Helping engage donors with educational resources
- Maintaining website features that improve usability and security
- Building eye-catching key pages
- Supporting outreach and conversion through newsletters and emails
- Updating your website regularly so you can focus on your mission
Contact our friendly office at (844) 972-6224 or send us a message through our website maintenance inquiry form. The experts at Emily Journey & Associates will discuss your website maintenance needs. We’ll figure out what website maintenance plan is best for your organization.
At Emily Journey & Associates, we’ve been helping people with website maintenance since 2012. We can answer any questions and help you figure out the best option for you.