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There are over 10 million nonprofit organizations around the world, and that number grows every day. As our world works through an increasing number of social issues, there has never been a more vital time for nonprofits to step up and work for the greater good.
“People can’t give to us if they don’t know we exist and how we positively impact the world through our mission.”
– Tracy Kirby, Development Director, Alvis, Inc.
But with so many nonprofit organizations operating today, how do you make sure that yours is getting noticed by potential donors and supporters, as well as the clients you serve?
Get your nonprofit found with website support services
Your website has some heavy lifting to do.
It’s one of the primary ways you engage donors and get the word out about your mission. It provides an easy way to make a donation. Fundraisers are promoted there. And your website celebrates the good you’re doing for the community.
So your website needs to be visible, easy to use and secure. Expect these things when you hire a company to provide website support services for your nonprofit. At Emily Journey & Associates, we offer website support services for nonprofit organizations that include SEO, content creation, strategy development and more.
What should a nonprofit website include?
Before you can be found online, you need to create a great website. Here are a few key elements that every nonprofit website should include.
Your mission
Your mission statement is the most important thing on your website. This information goes on your home page or an about page (or use both, with the home page as a shortened version). Wherever it lives, make sure visitors can easily access it when they come to your site.
Your website provides multiple ways for your mission to come to life. Through impactful copy, thoughtful imagery, and other elements, you can make your mission statement clear and compelling – encouraging site visitors to volunteer or donate to the cause.
Donation portal
Studies show that 63% of donors in North America prefer to donate online. If you don’t provide an easy way for people to do this, you’re missing out on a hugely valuable source of donations.
Design a donation page that’s streamlined and easy to see from the home page. Some organizations use pop-ups to help grab visitors’ attention. Others rely on a basic form. It is a best practice to link out to a secure third party payment processor to accept online donations.
Whatever you choose, make sure the donation portal has a responsive design. Optimize your donation page for mobile to account for people scrolling on their phone (51% of people who visit a nonprofit website use a mobile device).
Contact our friendly office to learn how we approach website support and maintenance services for nonprofits.
Your work
People like to see where their money is going and feel like they’ve made a difference. Create a website page that showcases the work you’ve done. Make it personal. Include photos of the people you’ve helped and stories about them. And share statistics that demonstrate the impact your nonprofit is making.
Your mission, your work, and a donation page are among the most important pages on your nonprofit’s website. But don’t feel like you have to stop there. Consider including:
- A blog to engage visitors and help with SEO
- Staff bios (with photos)
- Social media links
- Location-based landing pages (if you have multiple locations)
- A volunteer application
- Testimonials
- Information that creates financial transparency
- An email newsletter signup
- Additional resources based around the issue or problem your nonprofit addresses
- Upcoming events like fundraisers
Common problems with nonprofit websites
If you have a website for your nonprofit, you may have already run into problems or issues. Some of the most common include:
- Lack of engagement from users
- Usability issues and poor site performance
- Cyberattacks or data breaches
- Poor conversion on the donation page
- Lack of IT skills to update the site and troubleshoot as needed
If your website has issues like these and lacks some of the key pages we recommend, does it mean that you need a website redesign? In many cases, the solution to these problems is website support services rather than a complete overhaul.
Contact our friendly office at (844) 972-6224 or send us a message through our website maintenance inquiry form. You can also review our Services & Pricing Guide to see all that we offer.
Ongoing website support services for nonprofits
Once your site is live on the web, your job isn’t done. Think of your website as dynamic — something that needs consistent, continued maintenance to perform at its best. Regular website maintenance is absolutely essential to ensure people can easily access and use your site.
If you don’t have the reliable staff needed to keep your site running smoothly, trust your nonprofit website maintenance to our friendly team of professionals at Emily Journey & Associates. Among many other benefits, our website maintenance services improve your site’s security and user experience (both so critical for gaining and keeping stakeholder trust).
Your dedicated website manager at Emily Journey & Associates will support your website while you manage the frontline work that matters to your stakeholders.
Get started with website support services for your nonprofit organization
Overcome poor site performance or lack of donor engagement with our website support services for nonprofits.
Step 1: Get in touch
We want to hear from you! When you call or email our office, there’s a real person to help you on the other end. Expect to quickly receive a response from our coordinator.
Step 2: We listen to you
We want to know your organization and discuss your website goals. When we understand what you want to achieve and identify obstacles in the road then we can figure out some ways to help. This first conversation is also a great time to ask additional questions about our services and tell us more about the history of the website.
Step 3: Meet your website manager
When we say YOUR website manager, we mean it. You receive direct access to your dedicated website manager. Your website manager will reach out by phone and email to introduce themselves and to schedule your website audit review meeting.
What is the website audit review meeting?
Your website manager will need about a week to analyze your website in-depth and prepare for this important meeting. During your website audit meeting, you and your website manager will work together to review and edit the audit document. This will be an important time to discuss your concerns about the website and get into more detail about your goals. Your collaboration on the audit document will result in a short-term and long-term plan of action. Then, your dedicated website manager will use the audit document as a roadmap for the ongoing management of your website, so you can focus on making a difference.
Contact our friendly office at (844) 972-6224 or send us a message through our website maintenance inquiry form. The experts at Emily Journey & Associates will discuss your website maintenance needs and figure out what website maintenance plan is best for your business.
At Emily Journey & Associates, we’ve been helping people with website maintenance since 2012. We can answer any questions and help you figure out the best option for you.
