For a period of 30 days after training, class participants get continued
1-on-1 advice and progress review by phone, email, and screen sharing at no additional charge. We want your training experience to be a success!
GENERAL SCOPE OF TRAINING
This course is comprehensive and requires just one training session with follow-up sessions to review your work.
1. Demonstration of how SEO really works
We start by clearing out the smoke and mirrors to discover how search engine optimization really works. Real-life examples are provided.
2. Customer Profile Research and Development
You and your team know your business better than any agency. We will research and unearth the search behavior of your ideal prospects.
3. Hands-on, formula based content creation
Has anyone ever said to you, “Just blog and it will all turn out fine!” We say NO to that. Learn and practice the step-by-step strategy that actually works.
4. Using Google Search Console
A great Google tool for communicating directly with Google Search. Valuable for direct requests for indexing of website content and for evaluating the results of your efforts.
5. Getting the most out of your Google My Business location
There’s a little more to this than just getting on the map! Learn how to take advantage of what Google My Business has to offer.
6. The impact of social media and email marketing on SEO
Does social media really work? Do I need to be hounding my customers with frequent emails? Let’s have this discussion so that you can take the correct actions with confidence.
7. Creation of your step-by-step execution plan for SEO
This is what it’s all about! By the end of training, you will be crystal clear on how search engine optimization works. You will be equipped with the skills you need to confidently move forward with your business SEO plan.
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In person SEO training customized to your business
Whether you choose my individual or group SEO training option, you end up with a specific action plan for achieving SEO results.
“Emily, I wanted to let you know that I just booked my first seminar using the SEO technique of ‘naming your blog post what people search for’ that you shared with me during our time together. Thank you so much for that wonderful tip!”
Michelle Joyce, Michelle Joyce Speakers
SEO training is available one-on-one or for a small group of your staff. During your customized session, I help you and your team understand search engine optimization as it applies to your unique business and goals. Together, we create a step-by-step action plan for implementing your customized SEO strategy on your website.
After training, I remain available by phone and email for any follow-up questions about SEO for a period of 30 days. There’s no need to worry about forgetting or missing anything from the training. My goal is for you to be successful long after training with me.
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What are the benefits of SEO training?
Gone are the days when you could launch a beautiful website and have potential customers automatically flock to your website.
Consider your investment in print advertising. Wouldn’t you rather have more of your prospects find your website through a simple (and free) Google search result?
“You’re going to be way better off when you understand what the principals are so that you can enhance your own reputation and get the customers that you are now cold calling…to call you.”
Jeffrey Gitomer, Buy Gitomer
What about your sales team? Are you still providing them with outdated tools such as brochures and flyers? Wouldn’t it be great if you could support their efforts with a naturally strong search engine ranking and inbound leads?
Contact us to learn more about customized SEO training options for you and your team.
Individual or Team Training?
Do you need two or more of your staff available to implement your SEO strategy? If so, on-site SEO consulting will give your team the skills they need to be successful with this responsibility. Emily will meet with your staff as a group to teach them basic to advanced SEO–customized for their specific needs and goals.
Team training is perfect for:
- In-House Marketing Teams
- Your Sales Team
- A Group of Top-Level Staff
One-on-one SEO training is perfect for:
- the independent business owner
- the in-house website manager
What to expect from SEO training
If you’re looking for a lengthy PowerPoint presentation and generic handouts, this probably isn’t the best option for you. When you book SEO training, be prepared for an interactive, hands-on experience. Here’s what you can expect:
- One comprehensive, in person training session.
- Development of a complete SEO implementation strategy based upon your unique products and services.
- Receive an additional 1 month of on-going support and content review after training.
Get started with SEO training
Step 1: Get in Touch
First things first. We’ll discuss your SEO goals and challenges. Understanding what you want to accomplish helps me customize your SEO training for your unique needs. This first conversation is also a great time to ask any additional questions you have about the process.
Step 2: Set a Date
We’ll get things off the ground by securing a spot on the calendar. Once we have the training date decided, you will be provided with payment instructions.
Step 3: Learn by Doing
At Emily Journey & Associates, we are big proponents of kinetic learning – aka, learning by doing! And since you’re seeking some personalized training, it’s pretty safe to assume you’d like that kind of atmosphere too. We’ll meet in-person or via GoToMeeting as you are guided through the steps of search engine optimization.
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Leveling the playing field with SEO
Think it’s not possible to compete with the big names in your field when it comes to SEO? Think again.
Take a look at this result of SEO strategy implementation: